Top SEO Ranking Factors in 2020-:
1. SSL Certificate (HTTP Secure)-:
Before ranking any website, Google checks whether it is secure or not. If it is not secure, then its Google ranking gradually decreases. Secure site means the SSL certificate has been installed on the site. You can see it in the browser. If the site has an SSL certificate installed, HTTPS of green colour will appear in your browser’s address bar and if not, the only HTTP will appear.
2. Content Quality and Length-:
The most important thing is that your writing skills should be very good, the visitor should not be bored on reading your post. If you do perfect SEO, but do not write good content (informational) then your SEO is useless and visitors will never visit your site again.So always write meaningful and helpful content.
Post length plays an important role in blogging as Google provides more rankings to Long Posts. Your content should be between 700 and 800 words. But keep in mind one thing, do not write nonsense to increase post length.
3. Quality Backlinks-:
Backlinks are the oldest and most important ranking factor. Backlinks are also very important to improve domain authority, Google website ranking, and website traffic.If you create bad backlinks for your site, it can severely damage your website ranking. Therefore, always create high-quality Backlinks for your website or blog.
4. Website loading speed-:
Your website loading speed is a very important factor in site ranking. This greatly affects the search engine ranking because Google gives more importance to the fast loading website and Google has said in its algorithm that the ranking of the website which will be fast loading in the search engines will also improve its ranking.
5. Image Optimization-:
Always use the target keyword in the ALT tag of the image, but there are many bloggers who do not use the target keyword in the ALT Tag of the image, which is against the on-page SEO factors, according to the on-page SEO optimization, The target keyword should be used.
6. Use SEO Friendly URLs-:
Make your URLs short and search engine friendly. Use the target keyword in your URL. Keep URL structure like yourwebsite.com/Post-title.
7. Use Keyword in Title-:
This is the most important factor in SEO ranking factors. Always try to add target keyword at the beginning of your title, sometimes it may happen that you have trouble keeping it in the beginning, then keep it in the middle.
8. Use Responsive Design-:
Google penalizes sites that are not responsive design / mobile friendly. Therefore, to avoid penalizing Google, make your site mobile friendly. Here is a guide – List of Best Responsive WordPress Themes
9. Internal links-:
If you do internal linking in your post, it improves your website SEO, visitors spend more time on your site and your site’s Bounce rate is also lower. Also, Google considers your content as quality content.
10. Social Signal-:
Google also monitors the number of times your content has been shared on a social site and estimates how much people are liking your content. So always share your content on social site and add social buttons on your site. So that if your reader likes any content, they can easily share it.
11. External Linking-:
Like internal linking, you also need external linking in your article and this is most important in on-page optimization. These are some of the best SEO ranking factors that you can improve by using your search ranking. If this article has proved helpful to you, then don’t forget to share it!
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