How to Track Social Media efforts with UTM tags-: A UTM tag consists of parameters that will help you track back your URL and give you information. The UTM tag will always come after your URL when you share it on a social channel. So, you take the URL of a post and simply paste the UTM tag after the URL. By doing so, for instance, it could look like this:
There are several websites that help you build a UTM tag, but it’s always nice to understand what you’re looking at. The UTM we use when sharing this post on Twitter, for example, is:
How to Track your Social Media efforts with UTM tags-:
The source explains where visitors are coming from. Because we’re sharing this post on Twitter, we’ll use twitter.com. For Facebook, we’ll use facebook.com. And so forth.
The medium explains what kind of medium is used (surprise, surprise). Twitter is a social media platform and Facebook is a social media platform, so we’ll use social. By grouping all social media platforms with the medium=social UTM tag, we can easily see in Google Analytics what all social traffic is doing for our site. This way, we can compare a post that’s been shared on all social media platforms to, for example, the same post shared in newsletters.
Where source and medium tell you more about where your visitors came from, the campaign tag tells you more about the subjects you’re sharing on, in this case, social. For instance, if you have a product launch or a sales campaign, you can use this UTM tag to track in Google Analytics how that specific campaign is doing.
Your campaign is something you have to think about really well, as it has to cover everything you want to be covered. The one that we use for this post is the one that we use for all the daily blog posts that we share. If we share something, for example, that has to do with the Yoast Care fund we’ll use ‘utm_campaign=carefund’.
The content piece describes what kind of content you’re sharing. You’re always sharing a link, that’s true. But if you’re sharing an image, your content will be utm_content=image… As the image will be the central point. (or video, gif, voice memo, whatever you’re planning on sharing!)
The utm_term tag is mostly used to add keywords for Google ads. That doesn’t mean you can’t use them for other things than ads. This tag can be used to add more information about the post you’re sharing on social platforms. For instance, the topic of the post you’re sharing or the date.
Thanks for reading…“Pardon my grammar, English is not my native tongue.”
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