How to Perform Keyword Research Using Google Keyword Planner-: Keyword Research has a very important role in SEO. The first and main purpose of Keyword research is to find out the average monthly search volume on particular keywords, from the SEO perspective.
SEO is an alternative and cost-effective solution to online advertising because if your product description or blog post is SEO friendly, your product or blog post will be in top of the search result without paying any money.
whereas other companies use Google Adwords Now Google ads bid on keywords to get listed higher in the search result Known as Inorganic search result. if any blogger or organization does not have enough fund for online advertising or does not want to invest money on online advertising then SEO optimization can play a big role.
How to Perform Keyword Research Using Google Keyword Planner-:
Step.1-: To use Google Keyword Planner you must have an account of Google Ads. if you do not have created with one with your Google Account. Once you created the account Go to Tools and setting and click on Keyword Planner.
You will see two option under the keyword planner “Discover New Keywords” and “Get search volume and forecasts”. Click on Discover New Keyword.
Discover new Keyword as name suggests, it is useful to find new keyword As you can see in below image, the field above this tool says: “Enter products or services closely related to your business”. you can enter multiple keywords at the same time.
For Example, I have searched for Best WordPress Hosting it will show Average Monthly Searches, competition etc. long-tail keywords have such low search volume that you may not get enough data.long-tail keywords still convert and drive traffic. It’s just difficult to go by the numbers when it comes to using long-tail keywords.
If you’re not using any keyword research tool for your blogging, start with Google Adwords’ Keyword Planner. As you become more comfortable with keyword research and strategy, you’ll find that there are plenty of paid options available.
Conclusion-: Google Keyword planner is an awesome tool to perform keyword research. once you gain knowledge in keyword research you will love to some paid keyword Research tool like Semrush. Keyword Research not only cost-effective but also boost SEO ranking.
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